Last Modified: August 27, 2023
FLUID MEDIA WORLDWIDE, LLC (“FLUID MEDIA WORLDWIDE,” “We,” or “Our”) helps our clients, who are generally marketers, advertisers and their agencies and providers (collectively “Clients”) to tailor their advertising to consumers who are most likely to consider their ads relevant, based on those consumers’ activities, interests, and demographics. We work with Clients across various marketing methods and channels, including display media, email, and direct mail, and perform data services and analytics, including the services described on our website.
FLUID MEDIA WORLDWIDE is a strong supporter of individual privacy and a protector of personally identifiable information. FLUID MEDIA WORLDWIDE adheres to the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles, which is a prominent industry standard setting forth guidance for consumer privacy protection.
The following constitutes FLUID MEDIA WORLDWIDE’s Privacy Policy (“Privacy Policy”) and is intended to provide a transparent look into FLUID MEDIA WORLDWIDE’s data practices. If you are a California resident (as defined by the California Consumer Privacy Act of 2018), please see our California Privacy Policy Rights Addendum here, which supplements the information in this Privacy Policy for California residents. California residents may also opt out of the “sale” of their personal information by emailing optout@fluidmw.com, or may request access to or deletion of their personal information by clicking here.
The Types of Information We Obtain and Use To Provide Our Services
FLUID MEDIA WORLDWIDE may receive or collect the following types of information (collectively, the “Information”) from a variety of consumer-facing companies and services, data compilers and suppliers, publicly available data (such as from government and public sources), and marketing platforms (collectively, “Marketing Platforms”) as well as from Clients when we perform services for those Clients:
As set forth below in Section 6, we also collect certain Information on our website, that you may provide to us, or that we may collect passively. We may combine, link, or aggregate certain elements of the above information with each other.
We also may receive information from our Clients, to whom we act as a service provider. That information may include Clients’ customer names, addresses, and other information about those relationships. That information is more fully described in the privacy policies of each of our Clients.
How We Use the Information
We may (but do not necessarily, or always) use PI and other Information we hold or collect to provide several marketing-related services, through online display, email, and/or direct mail marketing channels. A non-exhaustive list of our services is as follows:
The above descriptions of our services are not exhaustive. We provide them to illustrate in a general way the services we offer, and how PI and other Information is used.
How We Work and Share Information with Third Parties
FLUID MEDIA WORLDWIDE may share Information with Clients, Marketing Platforms, and service providers that we work with or retain, to provide the services described above (or other services we may add). More specifically:
Your Opt-Out Rights
You may opt out of the FLUID MEDIA WORLDWIDE marketing platform database by emailing optout@fluidmw.com California residents may use this same page to opt out of the “sale” of their personal information, pursuant to the California Consumer Privacy Act.
You may opt out of receiving advertising from the online Marketing Platforms that we partner with, and learn more about companies that engage in various types of online targeted and retargeted advertising, by visiting the opt-out pages offered by the Network Advertising Initiative (NAI) (here) and the DAA (here). Opting out in this manner will not prevent you from seeing ads; it will prevent targeted ads customized to what these companies believe are most likely to be relevant and of interest to you. In addition, opting out in this way is browser-specific, so if you change your browser, update it, or clear your cookie cache, you will need to opt out again.
While FLUID MEDIA WORLDWIDE cookies expire, we may retain purely aggregated versions of the Information (i.e., not tied to a cookie or device) indefinitely. We may work with third parties to provide or enhance our services (e.g., for purposes of retargeting and tailoring ads, or placing browser cookies). These parties may set and access their own cookies, pixel tags, and similar technologies on your device, which may have cookies with varying expiration periods. Those parties may, likewise, collect various types of anonymous or de-identified information about your browser, device, or browsing activities through use of these cookies.
Most web browsers are set up to accept cookies. You may be able to set your browser to warn you before accepting certain cookies or to refuse certain cookies. However, if you disable the use of cookies in your web browser, some features or services may be difficult to use or inoperable. In providing our services, we or other companies we may partner with may (but will not necessarily) work with certain third-party companies that use techniques other than cookies to recognize your computer or device and/or to collect and record information about your web browsing activity, including those integrated with our services. These technologies may not respond to browser settings that block conventional cookies.
Data Collected Through Our Website
We also collect data through the website(s) we operate, including any website on which this Privacy Policy is posted.
FLUID MEDIA WORLDWIDE’s website(s) uses cookies and similar technologies, both for its internal and operational purposes and to market to you (such as to retarget ads to you when you visit other sites across the Internet). For more information about cookies and similar technologies, please go to the Section titled, “We and Others May Use Cookies, Pixels and Similar Technologies” above.
Links
FLUID MEDIA WORLDWIDE’s website(s) may provide links to other websites that FLUID MEDIA WORLDWIDE thinks users will find interesting or useful. FLUID MEDIA WORLDWIDE is not responsible for the privacy practices of these other sites.
Security and Data Integrity
FLUID MEDIA WORLDWIDE takes various steps to protect the Information we license or maintain, and to house and transmit that Information in a secure way. For instance, these steps may include various types of physical and electronic security, including firewall protections, encryption, hashing or truncation of data, and access controls to personal information. While neither we nor any platform can guarantee 100 percent safety from hacks or illegal intrusion, we take these steps to ensure this does not occur.
Children Under 16
FLUID MEDIA WORLDWIDE does not actively seek to collect the personal information of children under 16 years of age, and FLUID MEDIA WORLDWIDE’s website(s) and services are not intended for use by children. If you have concerns about use of your child’s personal information, you may contact us at privacy@f8020.net.
Binding Agreement; Changes
We may revise this Privacy Policy at any time and with an associated effective date. Any revised Privacy Policy will be posted on FLUID MEDIA WORLDWIDE’s website(s).
Questions or Concerns
If you have questions or concerns about FLUID MEDIA WORLDWIDE’s privacy efforts or data practices or services, please contact us at privacy@f8020.net
We and Others May Use Cookies, Pixels and Similar Technologies
FLUID MEDIA WORLDWIDE uses industry-standard technologies, including cookies and similarly functional technologies. Cookies are small data files made up of a string of characters, such as an anonymous unique browser identifier. Cookies are stored on your computer or other device and act as unique tags that identify your device. Our (or other companies’) servers send your device a cookie when you visit a website. A pixel tag (also known as a web beacon or clear GIF) is an invisible 1 x 1 pixel that is placed on certain web pages. When you access these web pages, pixel tags generate a generic notice of the visit and permit us to set or read our cookies. Pixel tags are used in combination with cookies to “remember” the activity on a site by a particular device. When you adjust your browser settings to stop accepting cookies, pixel tags simply detect an anonymous website visit. We and other Marketing Platforms may use cookies to, among other things, retain the history of activity on a site, track user trends, and collect information about whether and how you use our clients’ sites or interact with the advertising we deliver on their behalf. We use cookies to help our clients and other Marketing Platforms provide relevant content to you and replace non-relevant ads with ads that better match your interests.
While FLUID MEDIA WORLDWIDE cookies expire, we may retain purely aggregated versions of the Information (i.e., not tied to a cookie or device) indefinitely. We may work with third parties to provide or enhance our services (e.g., for purposes of retargeting and tailoring ads, or placing browser cookies). These parties may set and access their own cookies, pixel tags, and similar technologies on your device, which may have cookies with varying expiration periods. Those parties may, likewise, collect various types of anonymous or de-identified information about your browser, device, or browsing activities through use of these cookies.